Mobile QR Code Marketing
Mobile QR Code Marketing
Optional GPS location enabled tracking for QR Marketing Campaigns is a powerful feature that unlocks user data which can be used to determine which local marketing campaigns are more effective in producing better conversions.
Facebook QR Marketing - QR Facebook Marketing Campaigns for Facebook Pages enables the gathering of demographical data from Facebook.
Weekly or Monthly QR Facebook reports display the following demographics:
- age group of users who engaged with the campaign.
- gender of users who engaged with the campaign.
- trends of known age group of users who engaged with the campaign.
- new likes and shares your campaign receives on Facebook.
QR Code Statistics
Trackable QR Campaigns provide the following detailed reports:
- # of Scans
- Conversion rate for chosen destination url’s Want to see how different traffic sources produce different conversion rates? With the ROI Forecast tool this is not a problem.
- Bounce Rate
- Time on site
- # of Page views
- # of Unique Scans
- Overall Traffic overview
- Overall Content overview
- Different Phone Brands
- Location Tracking
- Different Media Types
A redirect option is available for QR Campaigns with an expiration date which then goes to a different URL once the expiration date has been reached.
Non tracked QR Campaigns include: vCards, meCards, Calendar Events, Email, SMS, Phone, plain text, and wi-fi connect.
The Benefits of QR Codes in Small Business Marketing
Quick response (QR) codes are ways for people to display information into concise format that can be read from a cell phone. QR codes are featured on advertisements, web pages, flyers, billboards, and t-shirts. After the code is scanned, the details are displayed or played to the person scanning the QR code. Many companies provide coupons through QR codes to entice more customers to buy products. There are numerous benefits to businesses that use QR codes. Here are some of primary reasons why:
QR Codes Hold a Wide Variety of Information
Businesses prefer them because they can hold text, data, URL links and geo coordinates. This means that companies can share more information with potential customers that may encourage them to buy products. Pictures may be included to provide more information about the product also. The more information customers have about the product, the easier it will be to make a purchase decision.
QR Codes are Convenient
QR codes put the information in a place where questions originate. When customers are looking at a sign or advertisement about a product, they have questions. Questions can only be answered immediately by placing a QR code at the site. Good mobile QR code marketing requires that marketers anticipate the questions or concerns buyers have and address them through the information embedded in the QR code.
This method is highly effective because it is immediate. There is a premium for immediacy in this world because the new generation wants answers now. Immediate answers mean that customers are more likely to buy on-the-spot rather than going home to perform more research.
QR Codes are Versatile
QR codes are versatile and can be used in a variety of different settings. Many marketers add them to advertisements, invitations, flyers, posters, and even television advertisements. Real estate marketers have successfully used QR codes on signage to tell buyers about properties. QR codes may provide product details, contact details, offer details, event details, coupons, links to YouTube videos, and Twitter, Facebook, and MySpace identifications.
QR Code Vcard
QR codes on business cards can provide a link to a person’s resume, or companies can use QR codes for a promotional scavenger hunt. QR code vcards are becoming more popular because of their effectiveness. It is the best way to share contact information.
Starbucks tried the scavenger hunt approach, and it worked well. National parks and gravesites have also used QR codes to inform people about the landmarks in the area.
QR Codes Are Effective Marketing Tools
For many industries, QR codes are effective marketing tools that can provide much valuable marketing data. Many businesses are using the codes more as customers begin to understand how useful codes can be in the sales and marketing aspect of business. As long as customers are getting information immediately, they are more apt to buy. QR code statistics will help marketers determine which campaigns are effective. Consider incorporating QR codes into your business marketing strategy to improve exposure and sales.
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